Amir Iskandar is a lecturer at Balikpapan University. He is also the proprietor of Tyrexs Berkah Sejahtera and the founder of Strategyzer Insight, a real estate company located in the city of Balikpapan. He graduated with a Masters in Management from Binus Business School, Bina Nusantara University in Jakarta.
I worked for different companies in finance (Bank BRI), technology, retail, education, and as a restaurant manager. General Managers are an integral part of a company's success. Control effective and efficient operations, manage internal teams, compose (or oversee) product, promotional and marketing messages and channels, and publish or distribute them to the public through media, advertising, social media, digital marketing and offline marketing.
The only way to become a company with a sustainable competitive advantage is with Digital marketing Innovation, Creativity, operational control, an agile organization, dynamic work behavior, lean strategy, and company branding. In addition, marketing is a top priority for brand awareness of a product, service, or idea if it is marketed well and follows changing trends. By developing brand awareness and implementing marketing strategies to meet consumer needs, through outreach, diversification, and maximizing profits.
